The radio arm of Dainik Bhaskar Group, MY FM, presently joined hands with India’s leading news network, ABP News, with a goal to offer a great and cheerful start to everybody’s day start.
The move comes amid all the daily stress and negativity building due to the current situation of pandemic. TV and Radio are the only two ways right now that bring Live-content, daily.
TV brings authentic news and data while Radio brings out positivity and entertainment. The collaboration hopes to spread huge amount of positivity and cheerfulness along with credible and timely information all around the corner.
According to this venture, various MY FM RJs from various cities will daily feature on ABP News’ morning program known as Namaste Bharat, to share their take on the respective city’s response in the present context.
The show, hosted by one of the best ABP anchors named as Vikas Bhaudauria, Pratima Mishra and Kumkum Binwal, has till now featured RJ Kartik, RJ Meenakshi, RJ Viny, RJ Navneet, RJ Archana, RJ Darshana, RJ Mohit, RJ Animesh and RJ Rajan as a part of the whole alliance.
The RJs, all in their respective styles, shared how they are motivating wide variety of listeners to follow lockdown and wide variety of safety measures. Likewise, ABP news morning anchors named as Vikas Bhaudauria, Pratima Mishra and Kumkum Binwal appear in the morning show of MY FM across all the radio stations.
“IRAM radio can make people aware about the rising cases of COVID-19 virus of specific area, location and gender. It provides Indian Radio Industry with a unified radio audience measurement system.
It motivates the whole radio industry professionals to adopt the radio audience measurement to analyse the issues and focus their programming to convert non-listeners into listeners. IRAM provide various Indian radio markets with true and accurate listening figures as per International standards.” said by the official.