On Tuesday, BCCI made an announcement that a two-year radio rights arrangement with All India Radio (AIR) for live commentary of the national cricket team’s international games at home as well as the tournaments organised inside the country.
This remarkable step will offer millions of listeners across India the chance to follow cricket through live radio commentary.
This step will provide millions of listeners across India the opportunity to follow cricket via live radio commentary.
At this time of Quarantine the audio commentary will commence from the first game of India’s upcoming T20 International series against the country South Africa in Dharamsala on the date September 15.
In addition to all the international matches, AIR will also offer coverage for the men’s and women’s domestic tournaments and matches. The two-year tenure commence from September 10, 2019, and runs till August 31, 2021.
This whole initiative includes coverage of Ranji Trophy, Irani Cup, Deodhar Trophy, Syed Mushtaq Ali Trophy and women’s Challenger series.
“As all the people are now at their home they have lots of time to listen the radio. And now advertiser have great chance to publicize their products but to reach out best audience they should have the proper knowledge about the best time, day and radio station to publicize the ads.
For that they require to go on to the iramradio.com website it can help you light up your business with the true success flame. It motivates the whole radio industry professionals to adopt the radio audience measurement to analyse the whole issues and focus their programming to convert non-listeners into listeners.” said by official.