Since its origin in 2006, MY FM has grown broadly throughout the years. A spearheading brand in the radio space, MY FM is the radio business of DB Corp Ltd. The station set up its systems across 30 Tier II and III urban communities across seven states, and fabricated solid neighborhood understanding that Bhaskar Group had in these business sectors.
MY FM Chief Operating Officer Rahul Namjoshi who was before heading-DB Corp Ltd,94.3 was the Business Head since November 2017. His expertise and experience has consistently helped the channel to reach more up to date statures.
To get a clear picture, Rahul Namjoshi answered some of the questions that gave bits of knowledge on different aspects. Let’s check out some of from the questions asked from him:
Would you be able to illuminate the advertising systems of My FM? What all were started a year ago? Which different techniques you feel should be executed?
I think promoting procedures include a ton of logical experimentation. There is no single equation out there that you can simply pay off the racks and execute. Till the time you are being applicable to somebody, be it your publicist or your audience, I think you are carrying out your responsibility.
At the point when you become applicable and attractive, you are exceeding expectations in your activity. Discussing our procedures, what we are attempting to accomplish is a long haul objective. It will never be something sporadic and careless.
What has been your vision for My FM?
Our vision is to be the most wanted media association which is beating the classification, be it incomes, one of a kind substance or different activities.
MY FM trusts in instructing muscle heads and is concentrating on item preparation. How is that bit going?
Preparing and prepping is a consistent procedure, it’s a piece of our yearly preparing schedule where we attempt to get specialists from India or Abroad with the goal that our groups get an untouchable point of view. That being stated, it is additionally only one’s own style that ought to never be neglected.
“If you want to select the highest listenership of radio station according to suitable time and age group? Then IRAM radio is portraying a vital role in the whole process. It provides Indian Radio Industry with a unified radio audience measurement system.
What is the basin show you have set for My FM?
Right now, every medium needs to confront an extraordinary battle for crowd and publicizing income, MY FM has been consistently adding to its advanced segments with increasingly content concentrating on computerized crowd.
We are moving in the direction of utilizing our advanced and web-based life stages to broaden our image guarantee with digital broadcasts, recordings and live streams.
Alongside this, we are continually progressing in the direction of making new and one of a kind on-air idea which can be effortlessly coordinated with various media.