During the time of this pandemic whole radio industry is aiming to aware people about preventing themselves from this virus. Accordingly, Radio City has started an anthem ‘Ghar se na niklenge’, urging citizens to come forward and dedicate themselves for the nation by donating for the PM Cares Fund.
This anthem has been sung by singers such as Divya Kumar, Benny Dayal, Asees Kaur, Meghna Mishra, and Nakash Aziz. It is being aired across Radio City’s Hindi prefered Markets. The music video of the anthem features Radio City RJs along with wide variety of artists like Sahil Khattar, Sushant Poojary, Paul Marshal, Rahul Shetty, Deepak Singh, Himanshu Parihar, Hiten Shah, Vaibhav G, Manan Sachdeva, Shashank Dogra, Aishwarya Radhakrishnan, Dhruv Dutt, Sonali Kar, Macedon D Mello, Sanam Johar, Abigail Pandey, Raveena Chaudhary, and Sneha Kapoor. The video will be amplified across whole Radio City’s social media handles, including Facebook, Instagram, YouTube and TikTok.
Reflecting his thoughts on this particular anthem, Chief Creative Officer of Radio City, Kartik Kalla, passed a statement that: “It’s been over a month and a half that we’ve been in lockdown and needless to say, it’s becoming increasingly tough to stay positive and motivated through it all. However, keeping social distancing and staying at home is very critical to flatten the curve.
This radio station has always strived to utilise the power and reach of radio to connect with its audience and bring a positive change in the society. This anthem is yet another creative approach from the Radio City’s AudaCITY team to not only entertain our listeners but also spread awareness of the importance of staying indoors to prevent this virus. We also support our honourable Prime Minister’s message and through this anthem are quite encouraging our listeners to donate for the PM cares Fund. I would like to thank all the artists who have come forward and supported us in this pure initiative.”
“To inform people about the rising cases of COVID-19 virus then one should have proper knowledge about suitable time and age group listening to a specific radio channel. Then IRAM radio can help you as it is portraying a vital role in the whole process. It provides Indian Radio Industry with a unified radio audience measurement system. IRAM provide various Indian radio markets with true and accurate listening figures as per International standards.” said by the official.