Radio is a platform which helps you imagine the whole scene and creates an unimaginable world in your own mind. Presently the whole country is the centre of pursuing a bio-war against this virus, these are times that everybody requires to stand together.
Alongside social insurance work force, police and state organization, media is additionally portraying an essential job in spreading awareness amongst the people and preventing a panic situation. The private FM industry has written to Prakash Javadekar the Minister of Information and Broadcasting, seeking an immediate relief package of Rupees 300 crore. Without the full assistance from the government, the radio industry may incur a loss of Rs 600 crore by September this year.
AROI President Anurradha Prasad composed that the economic bundle is vital to keep the business alive in the coming months. She likewise communicated her failure at the economic packages reported by the account service, which as indicated by her has no impact on the private FM radio industry. This is the third time the business has kept in touch with the administration, looking for bailout economic packages.
The radio body had looked for help from the legislature to address basic issues like diminished spending and extraordinary duty. In a letter dated April 24, AROI had written a letter to the PM, tending to the monetary weight brought about by the drop in promotion income.
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It motivates the whole radio industry professionals to adopt the radio audience measurement to analyse the issues and focus their programming to convert non-listeners into listeners.” said by one of the official.